Winning a war is not merely about deploying forces and engaging in combat; it requires meticulous planning, strategic thinking, and effective management at every level. From ancient times to modern warfare, successful military campaigns have been marked by sound management principles, adapting to changing circumstances, and utilizing resources efficiently. In this article, we delve into the intricacies of managing a […]

Artificial Intelligence (AI) is reshaping industries worldwide, and finance stands at the forefront of this transformation. From algorithmic trading to risk assessment and customer experience, AI is revolutionizing traditional financial services, presenting new avenues for efficiency, precision, and innovation. This article explores the profound impact of AI on finance and how it’s fundamentally changing the landscape of money management, investment […]

Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]

In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’ mind share. Over the years, promotions, product design, packaging and other Point of Purchase plans helped large players survive in this segment but the key factor which makes any player unique in the market is its “Brand Image.” It is an […]

From the editor’s desk We are extremely thankful for the massive support that our readers have shown towards the first edition of our magazine. The magazine was downloaded more than 2000 times in the first four days after the launch. In this edition, we focus on several key issues like the future of Bitcoins, the impact of BRICS bank & […]

Introduction India is projected to be the third largest aviation market by 2020. The aviation sector of our country is on a trajectory of growth. We have seen and read the statistics given by various research firms and the many reports that DGCA comes out with year on year. But have we really progressed? Have we really reached the 2015, […]